Branding · Print · 2023
The Hebrew Gyrl
A collegiate-inspired artist identity for The Hebrew Gyrl, using an interlocking monogram and fashion-forward apparel system to connect faith, music, and style.
Overview
The Hebrew Gyrl
The Hebrew Gyrl is a Christian musician whose brand brings together faith, music, and fashion. The identity was designed to connect with college-aged Black women and provide a recognizable visual foundation for artist promotion and merchandise.
Challenge
The logo needed to incorporate the artist's three initials—T, H, and G—without becoming difficult to read or reproduce. It also had to feel collegiate and fashion-conscious, giving the brand enough structure to work as a central apparel graphic.
Solution
I built an interlocking THG monogram from slab-serif letterforms, creating a compact emblem with the strength of a collegiate seal. The artist name encircles the monogram to complete the badge and reinforce recognition at a glance. A high-contrast black-and-white system keeps the mark versatile and gives T-shirts and sweatshirts a clean, confident presence that supports the artist's faith-centered, fashion-forward positioning.
Services provided
Artist Branding, Logo Design, Monogram Design, Visual Identity, Apparel Graphics, Merchandise Design, Print Design
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